The 4th of July always makes me reflect on what this holiday truly means and how it relates to us as entrepreneurs and small business owners. The same way our country declared independence on this day in 1776…you too, can claim your financial freedom as an independent business owner!
We are an elite group of freedom creators and dream chasers. The decision to become an entrepreneur seems natural to us because it’s who we are. I believe those of us who passionately pursue entrepreneurship, do so because it is our life purpose, to impact the world in an amazing way!
Though the journey is not always easy and requires a lot of focus, determination and commitment, the rewards of achieving financial freedom and independence are absolutely PRICELESS.
3 Ways To Claim Your Financial Freedom And Independence
When first getting started online, there are a few key things you must do to build your business and presence (aside from the technical stuff), to create a solid foundation.
Branding
What is branding and why is it important? Most of us doing business online, are our brands. It is what we are known for and what we do. Our branding is what makes us stand out in the marketplace. It is what our audience believes about us and hopefully, if we do it right, resonates with.
A lot of people confuse branding with creating a catchy tagline or slogan, having an attractive logo or even a title to represent themselves. All of those things play a small part of your brand…but, if you want to establish yourself and gain awareness, branding yourself as the go-to person in your industry, is what you have to do.
Training Resources
Marketing
Marketing is really simple. However, people make it difficult because they don’t understand what it is. Simply put, marketing is the way in which you attract people to you and your business. It is not the advertising of your products or services. Understand the difference.
When you are building a business, it is your primary job to know your audience, what they want, and be able to creatively share the message (what you offer), with the right people, in the marketplace.
Training Resources
- Building An Engaged And Loyal Audience
- 3 Ways To Attract Quality Leads Online
- How To Market Your Products And Services Online
Growing
Starting a business can be fun, growing a business can be a little difficult even though that is a business owners primary goal. Like most, you probably have a desire to do what you love and make a living at it. But, without a vision, a solid strategy or action plan in place, growing a business and achieving financial freedom, is almost impossible.
If you haven’t taken the time to write down your vision and goals or came up with a plan (even if you don’t know how to implement it yet), how do you plan to create freedom and independence? Your daily actions have to align with your goals.
Training Resources
As you think about how you will achieve financial freedom in your life through entrepreneurship, realize that in business – online or offline, there is a process. You need to have a system in place that can do the ‘heavy lifting’ for you. It’s all about automation so you can create leverage – saving you time while making money.
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Tamyka Washington
