You have this vision. You have an idea. You know that if you could just get in front of the right people, you can seriously, change some lives. You even know that what you’ve got has value, and if enough people know about it, your life would be so different.
The reality is, doing business online is not as easy as the experts make it sound. You know in order to reap the rewards of your labor, you’ve got to build an audience. But, not just any audience, an engaged and loyal one.
You’re no dummy, you know building this audience is going to take time and effort. You realize that there has to be order, a process to making it happen. That all takes time. So you start to wonder, what should I do in the meantime?
What should you do NOW to get people wanting to know who you are?
While waiting on people to really start taking notice of you and what you do, the best way to help get the ball rolling is to start creating relationships.
Yup, pretty simple, huh?
Now, I don’t mean inboxing people on Facebook or asking people to, “check out” what you do. I mean to really take a strategic approach to cultivating the kind of relationships that will grow over time. You’ve got to identify the type of people who will benefit the most from being connected with you.
You also have to understand them and totally relate to where they are coming from. That’s what makes an audience driven business work, because it takes a real effort on your part to truly get to know them.
The easiest way to build relationships is to…
Share something really valuable and meaningful, something that will help change someone’s current situation.
You do this by giving away an irresistible offer to the audience of people you desire to build relationships with. Simple, right?!
Here’s the deal…you’ve got to make it super good and it has to be what they really want. In exchange for you giving them what they need, you invite them to subscribe to your email list to receive your offer.
Win-Win for everyone!
Your email list is the key to nurturing new and existing relationships
Listen, the truth of the matter is…
Facebook pages don’t offer much but social proof. Yes, your fans may read your blog posts but with the recent changes, most of your fans don’t even see your posts.
Twitter doesn’t work for everyone.
YouTube can generate random traffic.
Your blog is visited by crickets because people don’t know you.
But, your email list is how you can make things happen. With regular and consistent contact with your list community, you are building credibility, establishing loyalty and most importantly, trust.
The best part is, you don’t have to wait. You can start your list without a blog or website. Strategy is key, planning is necessary. Consider what type of information you could share with your audience on a weekly basis.
Even if you are still in the process of building your blog or website, you could be building your email community with just a simple opt-in form and irresistible offer. So, if you haven’t started your list yet, what are you waiting for? You’re wasting precious time.
We know marketing will always be priority number one in business building. What needs to change just a bit is how we market. I challenge you to make this year the year you focus more on building your audience and growing your list.
Do you want loyal fans or loyal customers?
Do you want people who share your stuff or buy your stuff?
Times are changing, and so is the way we use social media to market. You’ve got to get up on it!
Here’s what you should do next. If this post has gave you a different perspective on list building, I’d love for you to tell me what is your irresistible offer, is it helping you build your list or are you having challenges? Also, I’d really appreciate it if you share this post with others!
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