It is hard enough managing time as a solopreneur, add to that – mom, wife, employee or even student and you can easily find yourself way off track. Trying to get it all under control can be a challenge, especially without compromising one thing, for another.

Very often though, that is exactly what ends up happening. One or two of the primary roles in our lives usually dominate, causing us to neglect the others. The one the suffers the most is, you guessed it – our role as “Business Owner”. Life has a way of sometimes knocking us back a few steps to the point where our business efforts get shoved into a place of paralysis.

 

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Stuck in Start. What do I mean by that, how can one be stuck in start? Well, lately I’ve had an increase in emails from women who are struggling with that very issue. They are stuck in start.

So, I wanted to share this audio post today, in effort to offer some insight, to those women who have started a business or have a business but are stuck in start. Meaning that in their attempt to learn how to develop a business foundation, they have instead, become bogged down by information overload to the point that they aren’t able to do anything at all.

 

PerfectionistMost of us strive to be effective in our business, it’s a no-brainer right? But how effective are your business practices, really? In all honesty, if you are not successfully achieving your intended results, you simply aren’t being effective in your business.

So many entrepreneurs go on and on struggling, not realizing that their busyness is not only unproductive but ineffective because they are wasting time doing things that are meaningless, or low priority tasks in their business.

 

social media and bloggingIf you are doing business online and you have yet to start a blog, you are excluding a huge portion of potential business, branding and networking opportunities and generating more sales.

If you have just begun your business and currently debating on whether or not you should start a blog for business, hopefully, this post will help you make the decision process easier.
 

Is a Blog Right for my Business?

If you erase out of your mind what a blog is, or looks like based on the conventional definition, you will be able to understand why having a blog for any business online, is absolutely necessary.

 
black business woman

Photo: www.socialtikmag.com

To many service based entrepreneurs are all over the place when it comes to the services they offer in their business. “Doing it All”, doesn’t mean you will earn more money. What that really means is you are burnt out and overworked, (or soon will be) because you are attempting to build a “people-pleasing” business.

Believe me, I get it…you want to serve the masses, you want to help as many people as possible. But let me ask you this – how is trying to be ALL things to everybody, really working for you right now?

 

Toot Your Own HornAre you one of those women who feels a little uneasy about tooting her own horn? Maybe it is because you don’t want to come off as bragging, or maybe because you don’t feel you are “there” yet in your business – You know, that place we want to be at that makes us feel more equal to our peers or mentors.  Or, perhaps you don’t think you have anything to toot about just yet…any of those ring true for you?

They did for me.

 

If you are a small business owner or entrepreneur, you must learn to appreciate the value social media can bring to your business. Using social media is a powerful way to leverage your time when it comes to building your circle of influence and personal brand.

Now, just because social media is a free source available to anyone, doesn’t mean there isn’t a required  investment applied. There is way more to it than posting your blog posts to Facebook and sharing links on Twitter.

 

MegaphoneYou know how it goes…you see this vision and decide to start a blog for your business. You get all excited about selecting the colors you love, designing a flashy background, add your banners and links in the sidebar hoping for clicks and sales and finally, you craft your first few blog posts.

If you are even a little blog savvy, you know how to share your content on Facebook, Twitter and LinkedIn and you probably even know how to use some of the cool time-saving social media tools like HootSuite and Buffer to help with automation.

 
Online Social Reputation

Photo Credit: www.sanguinesolutions.net

If you are running a business online, you know how much social media impacts our lives. Social networks make the divide between our business and personal lives, almost inseparable.  As small business owners, some of us need to realize how to take better charge over our business practices to avoid killing your social reputation.

Over the past few weeks alone, I’ve noticed a few things that have irked my nerves just a little (okay…more than a little, enough to make me want to write this post). These are some of the things I find are happening more and more and can have a negative impact on your professionalism and online social reputation.

 

Black Woman on Laptop ThinkingNowadays, it seems like almost everyone is starting an online business. With all the buzz around social media marketing, average people are starting to see how it can help them grow their business with little to no out of pocket expense.

Through the power of technology, purchasing a domain name and starting a blog for business has become extremely easy. From corporate America to stay-at-home mom, lots of people are finding creative ways to earn money from the comfort of their own home.

But is is really as easy as it sounds?

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