How often do you find yourself aimlessly wondering around the internet searching for tips to help you learn how to market your products and services online?
How many times have you felt more confused after gathering tons of information, than before you started?
Believe me, you are not alone…
Many entrepreneurs feel lost or even overwhelmed because there are so many different strategies, they have no idea what they should apply to their business.
Here is one technique I suggest you try…Keep It Super Simple!
Marketing your products and services online does not have to be difficult when you remember this one thing – MARKETING is nothing more than the way you get leads. When you stop confusing marketing with selling, you will find that it becomes much easier.
How can you market to get leads?
Three simple ways you may already be using – Social Media, Networking, and Blogging.
If you are saying, “well…I’m doing all that and it’s not working for me.”
The issue may be that you do not have a marketing strategy that aligns with your goals.
Use Blogging – When you blog, you are able to share relevant and useful information about your business, brand, products and services. Within your posts, you can share links to whatever it is you are selling, that compliments the content visitors are reading.
Done effectively, people will click those links to either learn more, sign up for something and even buy what you are selling. The posts you create are articles you can market over and over again because they are giving value to your target audience.
Use Social Media – When you use social media, the point should be to engage, intrigue and drive traffic to your blog. Think of the posts on Facebook you click. What makes you click them? They have captured your attention, right? They are talking about something that you connect with and want to learn more about…so you follow the link.
That is the power of effective marketing. Social media networks are not the place to sell, but the place to interact with your audience and establish a reputable presence by sharing valuable information and grow your following.
Use Networking – When you use networking as a part of your strategy, again…your goal is not to sell, but build relationships. Tools such as Facebook groups, Google+, even Twitter are great ways to meet new people. However, the second you connect, don’t try to sell them. Instead, get to know them. Find out more about what they do, what are their interests…make note of these things. How can you be a resource to them?
Network with other small business owners and potential customers alike. I’ve seen many referral partnerships amongst entrepreneurs that work out very well.
This could sound like a lot of work, but these are all effective ways to build a business online. The key is to work smart, not hard.
How To Work Smarter, Not Harder
Use tools. There are tons of free and low cost tools available. With a quick Google search, you can find just about any type you are looking for. Granted, you will have to learn how to put these tools together, like a system, to work more efficiently. That’s how you save time by working smarter.
There is no reason to be glued to your computer all day every day, growing a business. Don’t make things difficult for yourself, remember – Keep It Super Simple.
If you are still unsure about what tools you should be using that can help you market your products and services online, these set of marketing tools make it easy for you to accomplish your goals of establishing yourself, your brand online, and making money online in your business.
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