Have you ever made a decision that you thought was smart at the time, but then later realize how stupid it was? After some time goes by, you wonder…what was I thinking?
Yea, that was me recently.
A few months back, I came across a community of entrepreneurs. I was first attracted to them because of the internet marketing education, leadership development and training platform they offered.
I quickly began to see it was much deeper than that. These are a group of people who truly embody the same spirit of life freedom and lifestyle design, as myself.
The vibe was just different.
In fact, what they offer is everything I was looking for when it comes to the resources, education, tools and training to grow any business online. So, I joined!
When I started my consulting business back in 2009, my first priority was to reach as many people in my target audience as possible. I had a clear marketing plan laid out with a goal to create awareness and gain exposure in the shortest time possible.
I created a blog because I knew I needed a marketing platform to easily display my expertise and the products and services I offered. I was fairly new online so I needed to establish my brand, online presence and blog so I could attract quality leads.
I learned the hard way…
What should I blog about is the question that floods the mind of most newbie business bloggers. You often hear so many different ideas and perspectives on this topic. Truthfully, you can blog about anything you want. However, if you are blogging for business, the smart thing to do is focus on a particular topic that will attract and engage the interests of your target market.
Think about it, if you are blogging to make money, don’t you want your efforts to produce results? Of course you do!
Instead of writing the usual how-to post today, I decided to do something a little different and hope you will play along. If you’ve been a part of my circle for a while, you know I love to blog and I blog for business.
You also know that I like to help other woman entrepreneurs learn how to use blogging as a way for them to build a brand online and create income.
With all the feedback and emails I’ve received over the past year or so, I decided to release the Blog for Business eBook for entrepreneurs who wanted to learn from me, step-by-step, how to setup, create and market a business with a blog.
Every entrepreneur knows how time consuming managing the daily operations of an online business can be, combine that with consistently keeping blog content fresh and you may find yourself pushing that task to the back burner.
Even though you know how important it is to blog for your business on a regular basis, it can be a challenge to find the time.
The most asked questions around this topic are , “how often should I blog?”, “what should I blog about?”, and “how do I find the time?”…sound familiar?
In order for you to learn how to blog consistently, you must have an answer to each of these questions, so let’s jump on in!
Entrepreneurs and small business owners who are creating their brand online, know that blogging for business is in fact, serious business. There are a number of things that set a business blogger apart from the average blogger, with one recognizable difference being that the business blogger’s BLOG, is a business of its own.
Here are 6 Success Habits of a Business Blogger
They have a plan and they know how to execute it. Serious business bloggers don’t do things at random or on the whim, blogging is a fundamental part of their business strategy and recognized as a highly effective marketing tool.