How can you attract quality leads and targeted traffic to your website over and over again? With a powerful and effective content marketing strategy.
Content marketing is producing and sharing high quality, valuable and compelling information for the purpose of engaging your ideal prospects. Using relevant content on a consistent basis creates more awareness for your brand as well as positions you, as a thought leader and expert in your industry.
Since a well planned content marketing strategy can make a huge impact on the way people embrace your brand, it’s important to take the time to plan the foundational content pieces that will represent your brand to the core. This is something I go in greater detail in a post I wrote about, using content to establish your brand.
“I’m not a writer, how can I still use content to market my business?”
This is a common question I hear from clients often so, that’s why I decided to write this post as an introductory series to share with you the different types of content and to help you discover the best choice for you.
Sharing content does not mean ONLY writing or blogging. There are many ways to share your content, the key is finding what interests you and allows you to share in a way that compliments your strengths and gives you the ability to be creative.
Different ways to share content:
- Articles, Blog Posts
- Digital content
- Live events
- Interviews
- Video
- Audio
- Presentations
- Teleseminars
- Webinars
- Social Media
To clarify, your content marketing strategy consists of you providing free, highly informative content with the intent on converting prospects to customers. The goal is to solve a problem for the prospect, not to push a sales pitch.
Next week, I will share tips on making the most of marketing your articles and blog content. Subscribe so you won’t miss this series!
