By Michelle Salater
You have a business blog, and you want people to read it. And you know the best way to gain a loyal readership is to provide content that is useful to your readers, but you struggle to find something to write about on a consistent basis.
If this sounds like your current situation, fret not. Bloggers’ block happens to even the most prolific bloggers.
Your blog content should provide value to your reader. This means you should strive to show readers how to do something, offer tips on how to improve their lives or businesses, update them on industry happenings, or entertain them in some capacity. Readers should be able to come away having learned something or informed about a product or service, filled with knowledge they didn’t have before, or in better spirits because you made them laugh.