Should you focus on this instead of that?
Or…do this, instead of that.
How often have you been told to focus on the main thing?
I have a passion for many “things”…like, entrepreneurship, wealth building, various areas of marketing, spirituality, and natural health and wellness to name a few. Many born entrepreneurs are multifaceted.
However, when it comes to business, we are often taught to focus on just one thing (as to not confuse people). Which I agree with to a degree.
We can look “crazy” (or like we lack focus) if we are constantly promoting different products or services that don’t normally mesh well. In other words…dabbling in multiple industries.
That’s why it’s difficult for the multifaceted entrepreneur to establish themself in the marketplace.
Have You Seen Them…
One day they promote financial services, the next day they are talking about weight loss, and by the end of the week they are showing off their knitted sweaters.
These types of entrepreneurs are often looked upon as being “all over the place”. They come off as not serious about their business.
In all actuality, they are just very passionate about what matters to them the most.
So, how can a multifaceted individual integrate ALL of what they love… remain authentic, and still be considered professional in the business world?
The short answer is…
By learning how to build your personal brand.
When you create a brand that is a full representation of YOU…everything you do will be able to fall under that one umbrella – Brand You.
Are You Aware of This?
Everywhere you look online, more and more people are promoting what?
Their lifestyle…right?
This is a clear example of how they are building their personal brands, and businesses at the same time.
If you pay attention, you will recognize that they have positioned themselves as the business. They make money by marketing and selling various products, services, and programs that compliment their lifestyle.
There is absolutely no reason why you have to be a certain type of entrepreneur. We live in a time where you can do just about anything…as long as you have a dream and WiFi!
You just have to know who you are, what you want, and how to get it.
For instance, didn’t make any excuses. Even though she had no tech skills or products, she figured out the easiest way to create funnels to share her vision with others.
In less than 3 years, she has changed the lives of millions of women by using webinars to teach them what she has learned. This is one way to use your personal brand to build a business online.
We have to transition from the idea of marketing and packaging products and services…to learning how to market and package ourselves.
Well know rapper, and business mogul, Jay Z, once said…“I’m not a businessman, I’m a business, man.”
Let that sink in as you begin (or revamp) your entrepreneurial and business endeavors.
It’s time to end doubt and disbelief, so you can embrace the fact that YOU are the business, and YOU are your greatest asset.
Go on ahead and do you!
“Helping women and moms develop the mindset & skills they
need to be financially independent and self-sufficient!”
Tamyka Washington
