Entrepreneurship: Don’t Believe the Hype

Entrepreneurship: Don't Believe the Hype

Being an entrepreneur is not easy…by any means.

It’s scary. It’s risky. And, it’s hard.

At the same time…

It’s exciting. It’s rewarding. And, it’s liberating.

But again, there is nothing easy about being an entrepreneur, no matter how some make it look. It may take years, and years before you see any significant income.

So, before you attempt to go down this road, ask yourself this…

“Am I seriously willing to give 1000% of my energy to this, even if I don’t make a dime?”

Yea, think about that for a minute.

If you have a single ounce of doubt, this life ain’t for you.

However, if you immediately said YES (without a second thought)…you are definitely an entrepreneur.

Welcome to the club!

I see so many individuals claiming to want to be an entrepreneur. When in reality, what they really want is the lifestyle…after the hustle, grind, blood, sweat and tears.

But, as an entrepreneur…you can’t have the end result, without going through the trenches first. Sorry, it’s the Law of Entrepreneurship. This is the hardest ‘work’ you will ever do in your life.

In this post, I’m going to enlighten you to four things you have to do, in order to make it.

#1 – You have to love what you do

Yea, it may sound cheesy or cliche…but it’s the downright truth. It’s the foundation of your overall success. If you are not a million and one percent invested with your whole heart and soul, just quit now. Because you will never be successful.

Whatever it is you choose to do, you have to be extremely passionate about it. You have to be able to wake up every single day…no matter how crappy your life is at the moment, and work on your dream.

Building a business is hard work. Nobody cares what you are going through. All they care about is what you can do for them. When you love what you do, throwing yourself into your work isn’t a chore…it’s your escape and you can’t wait to get away.

So, if you aren’t sure yet, ask yourself this…

“What do I want to do every day for the rest of my life?”

If it’s not what you are currently doing…quit doing that, and do what you love.

#2 – You have to follow a business model

Back to the internet facade…where the illusion of posting on social media to get rich, exists.

Let’s have a quick reality check, shall we?

Likes, comments and shares are nice. They make you feel special, maybe even important. But, if they don’t equal dollars in your bank account, what value do they really have?

Social Media is such a small part of your business, but so many entrepreneurs think it is everything. Don’t get me wrong, you should use social media to grow your audience and brand, but the goal of any business is to make a profit.

You do that with a proven business model that creates a cash flow, while you are in the growth process.

Remember when I said it can take years to start making a significant, or life changing income in your business?

Well, when you have a business model in place that provides a way to earn cash now – to offset expenses, pay for skill development/training, or just put money in your pocket, you apply it.

Depending on your type of business, you need to be able to identify how you will pull in clients and customers, and how many sources of revenue you can create.

#3 – You have to establish an authentic brand

That means, going back to #1 loving what you do…but taking it a step further. What do you know that you can give, show, and teach other people?

Your brand is built from what you know and what you do, day in and day out. How should you start branding yourself? Simple…learn something, master it, and teach it. That’s how you become known in the marketplace.

Be legit, meaning…be yourself. You can’t fake passion. Those who build a brand around what they are passionate about are those who are true to themselves and what they believe in.

Can you imagine how simple it is to wake up every day and just be yourself? Talk about what you love. Share your passion with others. It’s not forced…it just flows. That’s the way to create a brand.

The more you are able to put yourself out there, the easier it become to attract the right people to you.

Establishing your brand is so much more than having a website, a catchy tagline and a fancy logo, it’s about being YOU…authentically, genuinely and passionately you.

#4 – You have to work your ass off

OMG…did she just say that?

Yes, she did.

Truth is truth and I’m tired of seeing entrepreneurs fail because they are too busy looking for shortcuts. Wake up…there ain’t none.

You have to work your ass off. Day and night. You have to learn stuff you don’t understand. You have to do stuff that scares you. You have to talk to people outside your usual circle. You have to engage with absolute strangers.

Because guess what?

It’s business baby!

There are no time for excuses. No one cares what you’re not good at. No one cares how uncomfortable you feel. It’s not about you…at all. You gotta get over yourself.

It’s the adrenaline rush, the heart racing thrill you get from creating something out of nothing – not knowing if it will “work out” at all – that real entrepreneurs thrive on.

You have a vision and you work nearly every waking minute to bring it to fruition. You entertain every idea that pops in your head and make sense of it, so you can introduce it to the marketplace…then see what happens.

At the same time, none of it is on a whim. It’s calculated, and then executed.

You want success?

Put. In. Work.

Don’t Believe the Hype

It doesn’t matter what type of business or industry you are in, whatever it is, know that you are going to have to work…super hard.

There is no easy way around it, and no place for excuses if you want a life freedom lifestyle.

My best advice to you…decide, commit, focus and make it happen.

And most importantly, don’t believe the hype.


Tamyka Washington | Internet Network Marketing


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“Helping passionate women entrepreneurs build their business
online so they can spend more time living, and less time working!”


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A full-time work at home mom of seven empowering women to heal, grow, and thrive by providing mentorship and opportunities that support their mental, physical, and financial well-being. If you are interested in learning how, click here for more information.

2 thoughts on “Entrepreneurship: Don’t Believe the Hype”

  1. Great post Tamyka and important information for people to take to heart. Building a business requires hard work. People see the end before they begin. They see people sharing results, but what they don’t know is… there’s a lot of hard work, commitment and dedication to get those results. Decide. Commit. Succeed — thanks for sharing your valuable and helpful insight.

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