Content Marketing Part 4: Using Expert Interviews for Blog Content

Have you ever run out of ideas for creating content for your blog? In part 4 of my Content Marketing Series, I want to share with you a powerful way to use expert interviews to create high quality, high value blog content.

microphoneAs a business blogger, more than likely your blogs audience falls into a particular niche. Regardless of what area of interest you choose to focus on, you can always find someone willing to share their expertise on your subject matter.

An example of this is how my Co-Founder of WAHMs WIN, Donna Marie Johnson, has incorporated expert interviews into content for our blog.

What’s great about this is that you don’t have to create the content yourself, yet you still bring great value to your readers.

It can also be a way for you and the expert to bundle and package the information for marketing purposes or to even sell for a profit, in the future.

Most experts are willing to do an interview without charging a fee because it provides them another platform to expand their reach and gain more exposure for their business.

So, who in your industry do you follow or know, who could offer a new perspective or insight on your topic? Reach out to a few people and make the connection!


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A full-time work at home mom of seven empowering women to heal, grow, and thrive by providing mentorship and opportunities that support their mental, physical, and financial well-being. If you are interested in learning how, click here for more information.

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