In week 2 of the Content Marketing Strategy Series, we will focus on how to create and share, Digital Content.
What exactly is Digital Content?
Wikipedia defines it as a modern term denoting the creation and modification of digital content, such as animation, audio, graphics, images and video, as part of the production process before presentation in its final medium.
So many small business owners struggle with the “idea” of having to create content for their blog on a regular basis and often become overwhelmed.
There is a huge misconception that your blog content has to be long and extremely detailed when in fact, you can produce a great blog post in less than 10 minutes as long as you focus on it being highly informative.
Just like ALL content creation, you need to know what is most attractive to your readers. This naturally, will call for some testing on your part to see what methods will best, get their attention.
Informative, high quality content DOES NOT always have to come from you. If you find a really well written article, an awesome video or audio piece you want to share with your audience…go ahead and share it (always giving credit to the original creator of course)
Speaking of sharing…
For the purpose of this post, I found a great list of 50 examples of digital content you can begin using. You may even be surprised at the examples on the list and how many you already use, not knowing it is – digital content.
To check out the list of 50 examples of digital content, visit the post at AdamVincenzini.com
Next week, I will cover adding Live Events to your content marketing strategy. Be sure to subscribe to the series so you won’t miss out.
(Did you miss any part of the series? Catch up by clicking here)
Tamyka Washington
