Marketing Her Way Featured Women In Business - Sherrell MartinName: Sherrell Martin

Company/Business: Empower 2 Thrive, LLC

Year Started: 2009


I am a: Mom Entrepreneur

Tell us about yourself: I am the founder and CEO of Empower 2 Thrive, LLC. I am a dreamer, always have been. So when things started happening that allowed me to go after my dreams I went for it. After working in private industry and corporate America for 15 years I took a leap of faith and started my own business. I was sick and tired of being sick and tired; tired of working long hours, not seeing my kids and not being recognized for the value I added. I have an amazingly wonderful husband and two beautiful daughters who are my reason for doing what I’m doing and why I push so hard.

Tell us about your business: I have been in business for myself since 2009 when I started working for myself as a freelancer. A few years later, along with a few company name changes, and Empower 2 Thrive was born.

Our mission is to empower business owners to thrive financially in life and in business. We support coaches, consultants and construction contractors by managing the financial health of their business so they can reduce their stress and increase their cash flow. We do this by being their accounting department. We provide outsourced accounting and bookkeeping services, software application training as well as financial literacy workshops. If you want to grow your business you have to know your numbers.

What inspired you to start your business? I was inspired by other people I knew who were building thriving businesses. I would always promote their products or services or buy their products services in an effort to help them grow. I have an innate desire to see other small business owners succeed. It’s what keeps me going.

What is your favorite quote or saying? Oh wow! I have so many. One of my favs is probably “Are your motivations greater than your fears or are your fears greater than your motivations.” I’m not sure who it’s by.

What is ONE business goal you are currently working on achieving? To take my business completely into the cloud.

What was a challenge you faced in your business and how did you overcame it? Getting business owners to see the value in managing their finances. I can’t say that I have overcame this problem. It is an ongoing challenge so I am launching some workshops to help with this.

What would you say contributes to your success? Continuing to educate myself and seeking help when I need it. When you continue to read books and publications or seek help from trusted coaches and mentors, it opens your eyes up to an entire new world.

What advice would you give an aspiring woman entrepreneur? The advice that I would give other aspiring women entrepreneurs is to step out of your comfort zone and into your danger zone. Don’t let what other people think you should do determine what you want to do.

Are there any projects you are currently working on? Launching a series of business development workshops that revolve around business finance.

Where can we find you online?

Twitter: @empower2thrive


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Women In Business – Sherrell Martin

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