Marketing Her Way Women In Business - Lucretia A. WilliamsName: Lucretia A. Williams

Company/Business: Lucretia’s Body Oils and Sprays

Year Started: 2007


I am a: Mom Entrepreneur

Tell us about yourself: I’m a mother, wife, caregiver. I also work full-time in addition to running my business. I LOVE people and I base my business on having STELLAR Customer Service.

Tell us about your business: In February 2007, I launched Lucretia’s Body Oils and Sprays. It was that day that I decided to take a leap of faith and make my longtime dream of owning my own business a reality. I started my company with just $200.

What started out as a small hobby selling to friends and family has now expanded to over 12,000+ customers worldwide. I did this by utilizing every vehicle of social media in order to connect with people and other businesses to expand my customer base and to increase awareness of my brand.

My company’s mission is designed to give people a place to shop for quality, custom made bath and body products; at a fraction of the cost from what you would pay at department stores.

Through the years I have created and mastered the art of making a variety of luxurious bath & body products. My custom-made product line includes but not limited to: Body Butter, Whipped-n-Creamy Sugar Scrub, Shower Meringue, and Bath Bombs just to name a few.

These products are receiving rave reviews throughout the world and the internet. Just to mention a few credits to my name; I had the opportunity to have my products in the celebrity gift bags with prestigious events such as the 2012 BET Hip Hop Awards Celebrity Gifting Suite and also the 2012 NBA All Star Gifting  Suite for celebrities.

I was also invited to make a guest appearance on WCIA CiLiving. Not to mention that I’ve been featured on many blogs, Youtube, Facebook, Instagram and Twitter. My company was also mentioned as one of the ‘spotlight’ businesses with radio personality; Michael Baisden of the Michael Baisden show.

At Lucretia’s Body Oils and Sprays, it is important to me that everyone receives great customer service. It is also equally as important that everyone receives great quality products. To ensure that, I thoroughly check each item to certify that it meets every customer’s desire. You can be assured that you are receiving the very best when shopping for bath and body products at Lucretia’s Body Oils and Sprays.

What inspired you to start your business? It started out as a financial need.

What is your favorite quote or saying? I can do all things from Christ who strengthen me.

What is ONE business goal you are currently working on achieving? I would love to see my products on store shelves.

What was a challenge you faced in your business and how did you overcame it? The challenge that I faced was my OWN demon, realizing that as my business grows, I can’t do it all. Asking for help doesn’t mean that I’m a failure.

What would you say contributes to your success? Social Media and word of mouth.

What advice would you give an aspiring woman entrepreneur? Utilize Social Media

Are there any projects you are currently working on? Yes, I working on increasing staff.

Where can we find you online?



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Women In Business – Lucretia A. Williams

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