Marketing Her Way Women In Business - Bettina E. AbbottName: Bettina E. Abbott

Company/Business: The Osisis Group

Year Started: 2012

Website: http://www.osisis.com

I am a: Mom Entrepreneur

Tell us about yourself: I am Founder of The Osisis Group in Brandywine, MD. I am an Accredited Small Business Consultant and holder of a Six Sigma Master Black Belt. I am responsible for the successful development of multiple woman/minority owned small businesses across the nation. I specializes in helping those with no business experience obtain business fluency and operational exellence as a professional and as a business owner.

Outside of the office, I am wife and mother to two wonderful boys. I grew up in the Washington, D.C. Metropolitan area. Throughout my life I have had to overcome many obstacles including being a teenage parent and homelessness. Through sheer determination I managed to graduate, but that wasn’t the end to the hurdles to come.

Tell us about your business: The Osisis Group was founded on the belief that all companies, no matter how big or small deserve a chance to help their business succeed. We are passionate about what we do, hence the reason we concentrate on client solutions and not expensive fees.

We provide consistent world-class consulting services based on profound industry knowledge. Our professionals have a thorough understanding of business operations allowing for them to accurately address specific issues and opportunities.

What inspired you to start your business? One thing I realized was that a lot of times, the resource missing was someone knowledgeable in the ways of the business that can help guide those who are trying. This is the reason I started The Osisis Group. To help those who otherwise have very limited options when it comes to professional and business development.

What is your favorite quote or saying? “Excuses are for people who don’t want it bad enough.” Stop saying I can’t. I won’t. I might. I’ll try. Maybe later. Maybe tomorrow. Start saying I will today!

What is ONE business goal you are currently working on achieving? Establishing a stable brand.

What was a challenge you faced in your business and how did you overcome it? My main challenge was funding. I realized the truth in the above quote. I wanted it bad enough. So, I worked two jobs while establishing my business to make sure I had the money to continue to maintain my lifestyle as well as grow my business. I also spent a lot of time learning more about things so I could conquer a lot of things by myself. Example, I learned more about coding to better my website.

What would you say contributes to your success? I would say the biggest contribution to my success would be my life. I got to a point in life where I wanted not only more for myself, but also for people in similar situations as mines. Everyone has the right to realize their dreams.

What advice would you give an aspiring woman entrepreneur? Never give up and learn to be as resourceful as possible. If you are not a big networker, learn to network because it can make or break your business. They try to say it’s not who you know, but getting to know more people that trust you can make all the difference. When you network, actually take the time to work on relationship building. Just getting a card or requesting someone online isn’t going to cut it.

Are there any projects you are currently working on? I am working on building a brand for a single mother up and coming chef. I also recently accepted to sit as Board Chair to a start-up not-for-profit called, A Gift of Love Delivered. As far as projects within my organization, we recently established a Forensic Nursing Consulting division.

Where can we find you online?

website: http://www.osisis.com
LinkedIn: http://www.linkedin.com/in/osisis

 

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Women In Business – Bettina E. Abbott

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