What should I blog about is the question that floods the mind of most newbie business bloggers. You often hear so many different ideas and perspectives on this topic. Truthfully, you can blog about anything you want. However, if you are blogging for business, the smart thing to do is focus on a particular topic that will attract and engage the interests of your target market.
Think about it, if you are blogging to make money, don’t you want your efforts to produce results? Of course you do!
They key to blogging for business is to focus on attracting people to your blog who are actually interested in what you are offering and want to buy. Many ‘experts’ will tell you that you need lots and lots of traffic to make money with your blog but what good is a ton of traffic from people who could care less about what you are sharing?
Quality trumps quantity any day.
So, when you ask yourself…what should I blog about…you want to first think about WHO it is you want to sell your products and services too.
- What are their interests?
- What can you share with them that will help them in some way?
- What can you share with them that will inspire them in some way?
- What can you share with them that will teach them in some way?
The topics you choose should be relevant to your target market. For instance, here at the Marketing Her Way blog, you will find that I talk a lot about online marketing and blogging. Why? Because that is my market, those are the topics I consult on with clients and are related to the products and services I offer.
When I market my blog posts on social media…the people who click my links are the people interested in what I’m sharing. I get new and return traffic which means more leads for my business!
When you are thinking about, what should I blog about, you should also think about how often you will blog as well. There is no right or wrong answer, but of course, the more often you blog, the more you can produce quality traffic. It’s more important to be consistent with posting high-value content that will really benefit your readers.
The easiest way to build your business online with blogging is to always stay focused on serving your target market. Then of course, to setup your marketing systems on auto-pilot so you can save time and work smarter!
If you have other ideas or strategies for what to blog about, share them in the comments below…
“Helping passionate women entrepreneurs build their
business online and prosper by doing what they love!”
Do you want to connect with a supportive community of
other home and internet based women in business?
Click Here For FREE Access to Our Private Group