Social Media Is a Waste of Time

When I hear things like, “SocialĀ  Media is a waste of time” or “Social Media doesn’t work” coming from the mouths (or emails) of entrepreneurs, it makes me shake my head in wonder. Maybe I’m out of line, but unless you are a hermit, I just can’t wrap my mind around how being social and connecting with people, doesn’t “work” for someone.

Maybe I’m a little biased since I built my entire online business on the principles of social media – connecting and building relationships with people, back in 2009.

The reason why many entrepreneurs and small businesses don’t see the benefit of using social media to build their business is because they have the wrong idea about what they should be doing.

Is Facebook Just Another Passing Fad?

Facebook LikeWell, we all know nothing lasts forever, remember when Myspace was the place to be? With all the recent hoopla surrounding Facebook’s recent IPO and lawsuit troubles, it kind of makes you wonder…is it really going to be here to stay?

Now, I’m not one to judge but I do like to utilize my common sense on more than a regular basis and in my opinion, it just may NOT be.

 
Trust me when I tell you, I LOVE Facebook! I enjoy connecting with new and interesting people and hey…some of my best friends are Facebookers!

But how would it affect the way you do business if over time, Facebook’s popularity began to dwindle or one day…disappeared all together? Would your business and network survive?