Social Marketing Series Part 2: 3 Ways Quality Cornerstone Content Helps Your Blog Thrive

cornerstone contentWe’ve all heard it before, content is KING.

Without it, we reduce the amount of exposure we could bring to our blog, website even our social profiles. The fact of the matter is, quality content is a necessary part of our overall online marketing strategy.

What’s more important than posting content for the sake of quantity, is writing a handful of pieces, truly relevant and informative to your target audience, known as cornerstone content. These articles contain keywords and phrases your ideal audience are searching. It’s also a way for you to link back to these articles from future articles you publish for the purpose of sharing additional information.

Social Marketing Series Part 1: Building an Engaged and Loyal Audience

Audience ClappingYou have this vision. You have an idea. You know that if you could just get in front of the right people, you can seriously, change some lives. You even know that what you’ve got has value, and if enough people know about it, your life would be so different.

The reality is, doing business online is not as easy as the experts make it sound. You know in order to reap the rewards of your labor, you’ve got to build an audience. But, not just any audience, an engaged and loyal one.

You’re no dummy, you know building this audience is going to take time and effort. You realize that there has to be order, a process to making it happen. That all takes time. So you start to wonder, what should I do in the meantime?