Using Social Influence to Become an Authority Online

Using social influence Do you ever think that because you are not a “marketing expert” you can’t use social influence to grow your business online?

Even if you are a brand new business owner, you can develop the influence it takes to become an authority online and claim your market.

In this post, I’m going to share with you a few things you can do to stand out and start getting noticed online.

But first, let me clarify exactly what I mean when I speak of: having social influence

What is social influence?

In business, social influence can be easier described as being a leader. A leader is one who is able to encourage others to change or grow. And in my opinion, John Quincy Adams said it best, “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

3 Easy Ways to Grow Your Social Influence

grow social media influenceThere are many creative ways to grow your social media influence that commands the attention of your audience, starting with you knowing your niche market.

When you are crystal clear on who your target audience is, it becomes much easier to create the kind of compelling content that is attractive to them.

3 Easy Ways to Grow Your Social Influence

Solve a real problem. When you A) know your market and B) have identified their biggest challenges, you can share the steps or process they can use to overcome the problem. As you design your content and take into account the emotional aspect your ideal clients are facing, you will be better able to acknowledge and address the issue while providing resolution.