Without it, we reduce the amount of exposure we could bring to our blog, website even our social profiles. The fact of the matter is, quality content is a necessary part of our overall online marketing strategy.
What’s more important than posting content for the sake of quantity, is writing a handful of pieces, truly relevant and informative to your target audience, known as cornerstone content. These articles contain keywords and phrases your ideal audience are searching. It’s also a way for you to link back to these articles from future articles you publish for the purpose of sharing additional information.