In part 10 of my Content Marketing Series, we continue with how you can use social media to share your content and gain more exposure to your blog.
By Herman Drost
If you’re not using social media these days to market your business you’re limiting the size of your audience. Some years ago if you simply submitted an article to a few of the top article directories it generated a lot of traffic back to website. This isn’t true anymore because the Internet has changed. Many people now use social media sites to interact with others. How can you harness these traffic sources so you can attract more business?
4 ways to use social media sites to distribute your articles
Over the past several weeks, I shared 7 ways to create different types of content for your blog. In week 8 of the Content Marketing Series, you will see how you can use teleseminars as a way to use fresh content for your blog.
The All Mighty Teleseminar
You’ve just done another teleseminar! Awesome. You’ve got the audio recording and you’re sending it out to all the people who signed up to listen to it, whether they made it to the live call or not. That’s great. I don’t always get to listen live to calls I sign up for and really like getting the recordings so I can listen to them later.
As we continue on with the Content Marketing Series, this week I want to encourage you to find your voice. When it comes to blogging and creating content to share with your audience, don’t feel you have to be stuck using only one method.
Be yourself and allow your personality to shine through in a way that is comfortable to you! In part 5 of this series, you will discover different ways to use video and its value to build your brand and credibility.
By LeaAnn Morris
Have you ever run out of ideas for creating content for your blog? In part 4 of my Content Marketing Series, I want to share with you a powerful way to use expert interviews to create high quality, high value blog content.
As a business blogger, more than likely your blogs audience falls into a particular niche. Regardless of what area of interest you choose to focus on, you can always find someone willing to share their expertise on your subject matter.
An example of this is how my Co-Founder of WAHMs WIN, Donna Marie Johnson, has incorporated expert interviews into content for our blog.
What’s great about this is that you don’t have to create the content yourself, yet you still bring great value to your readers.
In week 2 of the Content Marketing Strategy Series, we will focus on how to create and share, Digital Content.
What exactly is Digital Content?
Wikipedia defines it as a modern term denoting the creation and modification of digital content, such as animation, audio, graphics, images and video, as part of the production process before presentation in its final medium.
So many small business owners struggle with the “idea” of having to create content for their blog on a regular basis and often become overwhelmed.
There is a huge misconception that your blog content has to be long and extremely detailed when in fact, you can produce a great blog post in less than 10 minutes as long as you focus on it being highly informative.
Last week, I wrote an introductory post on the series I will be sharing with you over the next few weeks, about the power of having an effective content marketing strategy. Part One begins today on the topic of Article and Blog Posts and a few tips on how to get the most out of sharing your content.
Tip # 1 – Know the purpose of your article – Before you even begin to write for the sake of getting a blog post up, you have to have a purpose for writing your article. When you are in the process of deciding on your content, it should be attached to a bigger strategy. Determine ahead of time, what the next step will be for the reader – the call to action.