If you are a business owner who markets online, finding effective ways to get more leads with your blog is probably a top priority.
Using a blog to grow your business has proven to be a very solid marketing method. There are many reasons why you need to be blogging for business, obviously generating leads is one.
As a business blogger myself, I’m constantly testing and tweaking different strategies to see what works best. When it comes to applying strategies and using various methods, there is no right or wrong. Rather, what works and what doesn’t for your audience of readers.
4 Simple Ways to Get More Leads With Your Blog
Use an Opt-In Form
If you are fairly new to online marketing, and not seeing the kind of results you hoped for in your business, you may feel like you are doing something wrong and wasting your time.
It can be tough in the beginning, trying to figure out how to put the pieces together to make your entrepreneurial dream of time freedom and more money…a reality.
You start to wonder about your online marketing strategy (or lack thereof), and what you should to do to change it and make it better.
We’ve all heard it before, content is KING.
Without it, we reduce the amount of exposure we could bring to our blog, website even our social profiles. The fact of the matter is, quality content is a necessary part of our overall online marketing strategy.
What’s more important than posting content for the sake of quantity, is writing a handful of pieces, truly relevant and informative to your target audience, known as cornerstone content. These articles contain keywords and phrases your ideal audience are searching. It’s also a way for you to link back to these articles from future articles you publish for the purpose of sharing additional information.
In part 10 of my Content Marketing Series, we continue with how you can use social media to share your content and gain more exposure to your blog.
By Herman Drost
If you’re not using social media these days to market your business you’re limiting the size of your audience. Some years ago if you simply submitted an article to a few of the top article directories it generated a lot of traffic back to website. This isn’t true anymore because the Internet has changed. Many people now use social media sites to interact with others. How can you harness these traffic sources so you can attract more business?
4 ways to use social media sites to distribute your articles
Over the past several weeks, I shared 7 ways to create different types of content for your blog. In week 8 of the Content Marketing Series, you will see how you can use teleseminars as a way to use fresh content for your blog.
The All Mighty Teleseminar
You’ve just done another teleseminar! Awesome. You’ve got the audio recording and you’re sending it out to all the people who signed up to listen to it, whether they made it to the live call or not. That’s great. I don’t always get to listen live to calls I sign up for and really like getting the recordings so I can listen to them later.
If you have been following this Content Marketing Series, you will have surly discovered by now the many ways you can blog without limiting your content to only articles.
In part 7, discover how using your creativity to create powerful presentations can drive engaged traffic to your business blog.
SlideShare is an untapped platform content marketers are using to drive traffic to their blogs. Consider it like the YouTube for slide presentations. With nearly 3 million unique visitors a month, it may be worth your while to consider adding it to your content marketing campaign. It is mainly targeted towards small business owners and is a great marketing tool for many B2B companies.
Have you ever run out of ideas for creating content for your blog? In part 4 of my Content Marketing Series, I want to share with you a powerful way to use expert interviews to create high quality, high value blog content.
As a business blogger, more than likely your blogs audience falls into a particular niche. Regardless of what area of interest you choose to focus on, you can always find someone willing to share their expertise on your subject matter.
An example of this is how my Co-Founder of WAHMs WIN, Donna Marie Johnson, has incorporated expert interviews into content for our blog.
What’s great about this is that you don’t have to create the content yourself, yet you still bring great value to your readers.