Many of the women entrepreneurs I work with, many of whom are either moms, single moms or work a full-time job, share one common challenge. That is, believing they don’t have time to blog.
For some reason when it comes to blogging for business, far to many entrepreneurs feel the same way. However, when you are just starting out and have little influence online, blogging is the most effective way to quickly build your business brand and gain some much needed exposure.
There are many reasons why your business needs a blog. In this post, I want to share with you how blogging will not only help you grow your business faster, but won’t require the amount of time you may think, if you have a plan.
Nowadays, it seems like almost everyone is starting an online business. With all the buzz around social media marketing, average people are starting to see how it can help them grow their business with little to no out of pocket expense.
Through the power of technology, purchasing a domain name and starting a blog for business has become extremely easy. From corporate America to stay-at-home mom, lots of people are finding creative ways to earn money from the comfort of their own home.
But is is really as easy as it sounds?
Of course not, because if it were, everyone would be doing it.
There is no mystery behind the reason why so many small businesses have chosen to build a blog for their business. It is proven that having a business blog is a highly effective way to build your presence online, establish your brand and if developed properly, allow you to earn a generous stream of income.
However, it is much easier said than done, wouldn’t you agree?
We all know that it is possible to build an online business and make money with a blog because there are many entrepreneurs doing so each and every day. Even so, you may be one of the thousands upon thousands who are ready to get started but don’t know how to begin or make it happen for your blog.
How can you attract quality leads and targeted traffic to your website over and over again? With a powerful and effective content marketing strategy.
Content marketing is producing and sharing high quality, valuable and compelling information for the purpose of engaging your ideal prospects. Using relevant content on a consistent basis creates more awareness for your brand as well as positions you, as a thought leader and expert in your industry.
Since a well planned content marketing strategy can make a huge impact on the way people embrace your brand, it’s important to take the time to plan the foundational content pieces that will represent your brand to the core.