You hear it all the time…the fortune is in the list.
But having a list is not enough when it comes to marketing. You need a list of subscribers who are engaged, and interested in what you have to say.
If you are using the internet to grow your home based business, list building is one of the most effective and reliable marketing strategies.
Most entrepreneurs and business owners don’t necessarily know how valuable this tool is. Think about it…when people sign up to your list, they are signing up because they want to hear from you and your company.
They are pre-qualifying themselves by giving you their contact details, and permission to contact them on a regular basis. Once they subscribe to your list, you can segment your messages, and design your email communication to match your reader’s preferences.