If you are a small business owner or entrepreneur, you must learn to appreciate the value social media can bring to your business. Using social media is a powerful way to leverage your time when it comes to building your circle of influence and personal brand.
Now, just because social media is a free source available to anyone, doesn’t mean there isn’t a required investment applied. There is way more to it than posting your blog posts to Facebook and sharing links on Twitter.
If you are serious about building a profitable business online and using social media to your benefit, you MUST learn how to apply effective social media marketing strategies to your overall marketing plan.
What many people don’t realize is that in business, spaces like Facebook or LinkedIn are social networking tools for us to use primarily, to connect and NETWORK with others.
Behind every successful and profitable online business using social media marketing to grow their business, there is a SOCIAL MEDIA PLAN & STRATEGY in place. Because of the amount of time and dedication implementing social media requires, savvy small business owners understand the importance of having a plan that works full circle.
Recently, LaTara Ham-Ying of the Integrated Talk Blog Talk Radio Show had guest Rod Kirby share on the topic of: How to Build Your Social Media Platform. Rod gave some very valid points and tips on how to use social media effectively to grow you business with social influence.
I was also afforded the opportunity to briefly share one of my tips on the show about how to use your blog to brand yourself and establish influence.
To listen to the the entire highly valuable, information packed interview with Rod, click here.