Do you have a small business online but can’t seem to get anyone to buy from you?
Are you using social media to market and advertise, but still…no one notices?
Have you just about given up because you don’t know what to do?
Fear not…the majority of entrepreneurs face the same issues along their journey.
The fact of the matter is, people are no longer oblivious to the obvious. Just like a business owner, a consumer has access to the internet and can find the information they are searching for before they buy any product or service.
They can do their research, compare you, your prices, products and services with someone offering similar services. They are more equipped in the decision making and highly informed prior to coming to you.
The key to doing business online is standing out
I know, how cliche.
But the truth is, we’ve seen it all before and so has your potential customers.
They are tired of being sold to. Yada Yada, another program, another product, another this and another that.
Here is the deal…
If you want people to buy into what you are selling, you’ve got to stop selling the ‘What’ and the ‘How’. Nobody really cares (I’m being honest). Instead, you have to inspire action within them, by helping them connect with the ‘WHY’.
You inspire action when you know the true desires of your audience.
Paint the picture.
It’s your job to show them why they must have what you offer.
Here is the key take away – What can they do, have or be when they own your product?
In marketing, you can easily inspire action when you are focused on serving and sharing, instead of selling. (click to tweet)
You inspire action when you learn how to communicate to the emotion and stir up the feelings of your audience.
Spend the next 18 minutes watching this video and learn more about how to inspire action: