You know how it goes…you see this vision and decide to start a blog for your business. You get all excited about selecting the colors you love, designing a flashy background, add your banners and links in the sidebar hoping for clicks and sales and finally, you craft your first few blog posts.
If you are even a little blog savvy, you know how to share your content on Facebook, Twitter and LinkedIn and you probably even know how to use some of the cool time-saving social media tools like HootSuite and Buffer to help with automation.
Now, all this is fine and dandy but the question I want to ask you is – How well are you listening?
So many bloggers are pouring their hearts and time into blogging for their business and don’t understand the reason why they aren’t seeing results. Visitors aren’t subscribing to their list, they aren’t commenting, they rarely share…so what’s the problem?
Well, maybe it is because you’re not “LISTENING” to your readers.
I don’t mean that you are ignoring them, what I mean is – not meeting them where they are, not connecting with their needs, not speaking to them in a way you can be heard.
A lot of times when we first start to blog, we want to talk about what we want to talk about. Which is absolutely fine for a general blog or hobby blog. However, if you are blogging for business (and you actually want to earn a profit from blogging), you have to focus your content on a topic that is of high interest to the audience you hope to reach.
You have to listen to them so you know how to fill the void and offer the right solutions.
How do you “Listen” and “Hear” what they are saying?
- Interact and engage on social networking spaces like Facebook and Twitter. See what they are talking about and what their biggest challenges are.
- Hangout where your audience is and ask questions or use a survey. Questions like, “What’s your biggest challenge when it comes to ________?” or “If you had a solution for _______, what would it be?“are a good starting point.
- Know your audience and what they are thinking. Easier said than done…right? If you know how your products or services can help your customers, you already know their problem. You listen to them by paying attention to their needs and sharing how you can provide them with the solution.
If you are blogging for business and not focused on listening to your audience, you’ll never be able to capture their attention. Put on your listening ears and start paying attention!
How do you listen to your audience online? Share in the comments below: