Every entrepreneur knows how time consuming managing the daily operations of an online business can be, combine that with consistently keeping blog content fresh and you may find yourself pushing that task to the back burner.
Even though you know how important it is to blog for your business on a regular basis, it can be a challenge to find the time.
The most asked questions around this topic are , “how often should I blog?”, “what should I blog about?”, and “how do I find the time?”…sound familiar?
In order for you to learn how to blog consistently, you must have an answer to each of these questions, so let’s jump on in!
How Often Should I blog? That all depends on your schedule and how much time you can realistically dedicate to your business blog. It is recommended you blog as often as you want to be noticed but at the very minimum, you should be blogging regularly at least 3 times per week. To be consistent, you will want to choose the days of the week you will post and the time of day. Just to be clear, you don’t have to write at those times, there are ways to automate your posts so you can schedule them to go out on a set date and time.
The key here is to create a consistent and regular schedule that helps your readers begin to expect your content while at the same time, helping you develop more awareness for your blog.
What should I blog about? It is important to have a blog that remains focused and centered around a particular topic or subject. You can blog about your industry trends and latest news, educational information for your readers, tips and strategies, any combination of information that will be of interest to your readers.
You can get creative and even select one day of the week that you answer a customers question in a blog post. Another idea is to choose a monthly theme to make it easier to stay on topic and engage your audience.
How do I find time? Every blogger has dealt with this at one point and come to the realization that you just have to make the time. No excuses. Get out your paper calendar, Blackberry or iphone and block out time to create and write your posts. If writing on a daily basis is not doable for you, select a large block of time one or two days out of a week to write and schedule your posts on WordPress or by using a tool like HootSuite.
Blogging for business is a powerful way to brand your business and be seen as an expert, thought-leader in your industry. Keeping your blog content fresh and consistent should be high on your priority list when it comes to establishing your online business presence.
What do you think? What are some ways you keep your blog content fresh and consistent? Share in the comments below: