Do you ever wonder how home based moms are making a successful living working from home?
Ever thought how easily it seems, they can turn a passion into a profitable business in almost no time at all?
Though they may have toddlers or infants to care for, somehow they seem to know how to make working from home, really work!
What is it that these moms are doing different to get the ball rolling and bringing in the money so quickly?
The Home Based Work At Home Mom Priority
There is one thing that makes these moms successful, and it is where they place their focus.
It’s on building quality relationships, before bringing in the cash. They have embraced the power of leveraging the internet and understand the value of relationship building.
We all know those “gurus” who are well known and making a generous income from the people who follow their every move online.
But what about the rest of us?
The ones who are fairly new to the marketplace or haven’t quite learned what it takes to get people to trust us enough to listen to our call to action?
With social media marketing becoming more and more of a common practice, many entrepreneurs and small business owners are taking a deeper look at other ways to build an engaged audience.
What they are discovering is that an audience driven business is the answer.
Creating a Connection
And to get results, it can be accomplished best by creating trusting relationships from social networking, followed by regular contact through email.
Though it has been around since the beginning of online marketing, email has become one of the most underutilized relationship marketing methods there is.
Yet, it is still a very effective way to communicate.
With a little knowledge and skill, building, nurturing and growing your email list can prove to be a viable way to increase your business revenue.
Like any other marketing method, planning a strategy for how you will build your list and establish relationships is important to having a list that is consistently growing and creating 2-way communication.
Now, starting a list is one thing…growing it is another, right?
One particular tool inside an email marketing system you must become familiar with, is the autoresponder.
The autoresponder is what you will use to share valuable content with your subscribers on a consistent basis. The best part is, you can write out your material ahead of time and schedule the emails to begin sending over an extended period of time.
This keeps you fresh on the minds of your subscribers while providing a series of relevant messages that your readers really want and need.
Once you have your autoresponder messages pre-written and set up, you want to create an enticing, targeted offer to get people to actually subscribe to your list. For instance, you could put together an an ebook or an audio or video series that relates to the material in your autoresponder series.
All this great content should tie in together to really keep your marketing message consistent, keep your readers engaged and lead them into an understanding of how you can help them.
With an autoresponder and offer all set, you cannot forget another important aspect of list building and email marketing. The wording you use on your capture page, is equally as important.
You really want to take the time to tell people exactly what they can expect to get from you when they subscribe to your list. A helpful hint..share with them why they should subscribe by letting them know, “what’s in it for them”.
Busy moms know that a simple way to get the word out about their business is to use social networks to promote their free offer so people can get it once they sign up to their list!
Establish Trusting Relationships
The next thing you must focus on is nurturing the relationships within that list.
Your autoresponder is designed to share more about what you do and how you can help them. Creating a personal connection with regular emails keeps subscribers engaged and up-to-date with what’s going on with you and your business.
Another often neglected way to continue nurturing relationships with emails, is by offering exclusive content, just for your subscribers. If you make a habit of sharing your stuff on Facebook, Twitter, LinkedIn on your blog and with your email list…they really see no value in remaining on your list.
Cultivate those relationships, give them extra TLC and goodies that they can’t get anywhere else.
What you must know about deepening the connection with your subscribers is that they grow to trust you and really like you. They become your biggest supporters and start to feel a part of your team. They feel confident in your abilities and refer you to others. When you do mention you have a new product or sale, loyal community members feel comfortable working with you, and buying from you, over and over again!
As a work at home mom, aimless marketing won’t get it. You’ve got to really know who you are targeting and attract them with an offer they can’t refuse. Then, the quality of messages you send have to maintain a great level of value.
Successful home based moms know quantity doesn’t matter, but the quality of their subscriber relationships is what will help them grow their audience, build their credibility and increase their income.
To find out how you can better manage your email connections, nurture relationships, and grow your list, click here to get access to my favorite tools that will help you simplify these steps.