If you want to grow your business online, you’ve got to know how to connect with people.
One of the easiest ways to do that is with social media.
Billions of people log onto Facebook every single day. It’s probably the biggest playing field for online entrepreneurs to expand their network. Not to mention…it’s free.
How to use Facebook to grow your audience
It’s pretty simple.
First things first…it is a social networking platform. Therefore, you need to remember your goal is to be social. You want to use Facebook to connect with people.
If you are looking to grow your business, it’s a good idea to know ahead of time, the type of people you want to get to know.
#1 – Identify your target market
More than likely, your current list of friends are not your target market. Perhaps just family, friends, and a few co-workers.
Would you consider them business prospects?
You have to determine who are the type of people that would be interested in what you offer, and what type of posts would interest them.
Then of course, you’d have to find them in order to connect with them.
Facebook pages, groups and graph search are good ways to start. You can type in any topic or interest in graph search and find relevant pages, groups and people.
#2 – Post interesting and useful status updates
As you begin connecting with new people, the first thing they will do is visit your profile and check out your profile.
You want to make sure you are sharing stuff that will catch their attention.
So cat videos and posts about games are not going to attract the people you want.
If you are in health and wellness for instance, posts that are of you working out, sharing healthy meals and recipes, or tips on living a healthy life…would all be a great way to attract and engage your ideal audience of people.
#3 – Thank people for comments & likes
This is one of the easiest ways to spark up a conversation with someone you may have not chatted with in a while.
When someone likes, or comments on one of your posts…especially if it has anything to do with your business or industry, send them a private message to thank them, and ask how they’re doing.
You never know where the conversation may lead, but the point is…you are being social and nurturing the relationship. Whether new or old, that’s always a good thing.
#4 – Follow people first
What do you do if you come across the profile of someone who you think could turn into a prospect? Simply follow them (as long as they have the follow option activated on their profile).
When you follow people, Facebook will send them a notification that you just followed them. Most people will naturally, go to the page of the person who just followed them and check them out.
Don’t just stop there. Take a few minutes to read and leave a comment or two on the posts that you like. Yes, they will get another notification that you ‘Liked’ or commented on their post.
Once you follow a person, Facebook will allow you to send them a message.
Start a simple conversation based on mutual interests, or how you like that posts they share. Keep it simple. It’s not about business…it’s about the connection. You’re looking to grow your audience.
#5 – Join groups
Facebook has a ton of groups where actual people hangout. That includes people who are interested in what you have to offer.
The key is to find groups where you can add value.
If you have a web design business, you could join small business groups and start sharing information on the importance of having a website for business. Even offer tips, and how-to resources for business owners to help them with ideas for their website.
When they are ready to get a website, who do you think they will think of first?
Not the gal who was spamming every day about “special deals”. They will remember you, the professional who shares practical and helpful information.
It’s always important to know the rules of the groups you join before you start posting. Comment on, and like other people’s posts as well. Groups are a great way to engage and network with other business owners, as well as potential customers.
People are everywhere…especially on Facebook
There are no excuses when it comes to building your business online. People are everywhere. Using the, “I don’t have anyone to talk to” line is a bunch of crap.
There are billions of people all around the world, right at your fingertips, wanting what you have to offer. Part of running a business, is prospecting.
Yes, these strategies take some time and effort, but they are free and work.
Business has been, and always will be…about the people. When those people know you, like you, and trust you, they do business with you.
Sales will come. But first, learn how to use Facebook to grow your audience, and build your network of prospects and customers.
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