What is it and what are the Google Plus benefits for business?
According to Wikipedia’s web definition, Google+ is a social networking and identity service owned and operated by Google Inc. It is the second-largest social networking site in the world, having surpassed Twitter in January 2013.
Since adopting Google+ into my family of social spaces, I’ve come to see it as more than just another social network, but a powerful tool for communication.
With more than 500 million registered users, there is simply no denying the impact, and how powerful Google plus benefits small businesses and internet marketers.
More than just another networking platform
Aside from the fact that it is owned by Google – Google+ is truly a gateway for your business. Unlike Facebook or Twitter, a a huge amount of value is placed on search engine optimization.
If being found online by your ideal customers is a goal in your business, that alone should peak your interests!
Here are a few reasons why you should be using Google+
#1 You can claim authorship – This gives you control of the content you publish on your domain and how it appears in the search engine. You can link your content to your Google+ profile.
Authorship influences your search rankings to those in your Google+ circles.
In other words, the more people in your circles the more you get seen in their relevant keyword search results.
Setup your Google Authorship HERE.
Take a look at this Infograh and the value of Google Authorship HERE
#2 Get Discovered Faster – Did you know that Google+ posts are crawled and indexed almost immediately? Yes, quicker than your blog posts.
To help get discovered faster, here is what to:
- Complete your ‘About’ page, bio, add your photo and logo.
- Update your status regularly.
- Use relevant hashtags to your brand, topics and industry.
#3 Google+ Hangouts – Hangouts take sharing to an entirely new level. It’s like sharing in real life and in real time. Another great way Google Plus benefits small business is that these hangouts are free and post to Youtube for on demand viewing.
Here is my first hangout I did with one of my business partners, Lynn Brown – 4 Simple Blogging Basics for Online Home Business Success
Ready to get started? Here is a user guide to help you.
What about you? Have you noticed the Google Plus benefits for your business? Share in the comments below…