Time after time it never fails, I visit a small business blog and its words and vibe echo the previous one. I don’t know why it is but it seems like some business bloggers are afraid to be themselves and put their own unique spin on things.
Professionalism is one thing, monotony is another.
In the (online) world we live in today, it seems like almost everyone is trying to be the next “so-and-so”. Where have all the “just do it”, fearless entrepreneurs gone?
How successful can you really become when you are not being authentic to yourself?
FEAR stunts growth. When we learn to stop being scared and start being ourselves, we are able to operate in a place of unstoppable strength.
Think about it, no one can do you…better than you. No one can deliver exactly the way you can.
Just because we do business online doesn’t mean we shouldn’t be transparent. Let your personality peep through, let your voice be heard. Connect with your audience the way only you can and watch what happens.
So, the next time you intentionally go out of your way in an attempt to attract a certain type of market, stop and think about the market you are missing out on serving (the market that would relate to the REAL you) and the market YOU would truly love to to work with.
Don’t do them…or you a disservice.