In part 9 of the Content Marketing Series, this article will share how to use your own free webinars as content for your blog.

Many people who have been successfully hosting their own live webinars over the Internet have been recording their live sessions. However, some webinar hosts may be at a loss as to what to do with their collection of recordings. There are a few different options available for webinar hosts, most notably the inclusion of videos into personal blog postings. Such activity may sound complicated, but it can actually be made easy for even the most tech-unfriendly user with just a few simple steps.

Of course, it is possible to just embed the media into a website. However, for a more personal approach, it can be a great idea to upload the recorded webinars into blog postings. Whether it is a free blog site available to all, or a restricted membership area where just the registered webinar participants are allowed to view the content, uploading webinar videos into a blog can be a great way to keep the topic fresh in everybody’s minds. Uploading videos and similar content is a lot easier than you might think with these easy steps.

Camtasia is a good tool for producing and editing recorded webinars. There is a feature available for generating the codes necessary for embedding. It can also provide you with codes specifically for copying and pasting. With these features, you will be able to quickly and easily copy the content, pasting it into your personal blog postings. You will be able to have your videos displayed within your blog in no time at all.

However, for users who are restricted by limited bandwidth, uploading videos can, unfortunately, bring up a few conflicts. Just as an example, if you have five webinar videos to post, and each one was ten megabytes, fifty megabytes will be used up every time someone visits the page. Why is this? Even if a visitor does not watch every video, they will still be buffering and preparing to load in anticipation of being played. Eventually, this can really add up, especially if you have lots of desired traffic, and your bandwidth will be gone in no time.

There is a way to get around this sticky issue. WordPress has a feature known as the “More” tag. Many blogs have posts which only show a small preview, with a clickable link inviting you to see more. If you follow this link, you will be able to see the rest. On your blog post, you can write up a description of the video and add in a “more” tag. It may also be beneficial to set the videos to play automatically, so that when a visitor follows the “more” tag, the video will play by itself. By doing this, you can save that fifty megabytes of bandwidth since viewers can only watch the videos they want.

Uploading webinar recordings to blogs are just that simple. All you will have to do is paste the codes from Camtasia into the post. Utilize the “more” feature to keep the videos from pre-loading for each new visitor, with the automatic playing option selected for those who click on the “more” tag.

Learn more about how to successfully start embedding your webinars into your blog postings at:

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Content Marketing Part 9: How to Use Your Webinar as Blog Content

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