Since creating TheCEOMamma Blog in 2009, many of my readers have asked me, “how do you make money with your blog?” because I have shared over the years, that blogging is how I built my entire online business.
I decided to write this post to share how I make money with my blog and have created multiple streams of income because of blogging.
Now, I want to make it clear that your blog alone, will not earn you a decent income. Understand that your blog is simply the vehicle in which you can earn a full-time income if you take the endeavor serious and treat it as a business.
With that being said, for you to earn an income with your blog you will have to commit to doing the work. This primarily entails; creating content along with a content marketing strategy.
A big mistake many new bloggers make is posting randomly on a variety of topics. This is a problem because it prevents you from generating a steady and regular flow of new and returning traffic because the blog is not topic focused.
In order to earn a profit from your blog…in any regards, you have to have a consist amount of traffic. So, focusing on a specific topic or subject that interests you is a good start. Next, you can begin producing rich content that informs and educates your readers. Match this with a spin of your own unique personality and you’ve got a winner!
Now that you’ve got the content going (regularly I might add), promoting your material is the next important step. Sharing your content across social media networks and groups will help you begin to have your content go viral.
When you have steady traffic and an increased readership, here is where the income begins to come from (this is how I started making money with my blog and continue to earn my money blogging) :
Affiliate Marketing. I knew my audience was women entrepreneurs and I began promoting a few affiliate products I used and trusted, to my readers. I blogged about the products, reviewed the products and could recommend them with honor.
Because I was blogging regularly (3x a week to be exact), my readers valued my opinion and trusted my recommendations and were comfortable purchasing based on my referral.
Content Marketing. This has been the most effective way for me to build my business with blogging and earn income, by sharing my knowledge and expertise. Through my blog posts, I shared information of interest to women entrepreneurs about building a business online using social media.
Because my content always focused on my particular audience, and on the topics of social media, blogging, marketing and entrepreneurship, I was able to package and sell my knowledge as a service.
Information Products. This compliments my services by adding passive income. I create my own information based products as eBooks and eCourses and sell them on my blog. I also have an affiliate program to leverage sales by having a team of other people selling my products for me and earning a percentage for their efforts.
Private Advertising. Early on, I was surprised at the number of times I was contacted by other small business owners, wanting to advertise on my site. I quickly started doing some research and put together a few advertising packages I could offer.
Google Adsense. This is an avenue I’m not extremely savvy with, however, it does earn me a cute bit of extra pocket money every couple of months. I have a few ads posted on my blog and my social network and earn money from clicks and impressions (as far as I know).
This is how I built my business with blogging and the ways that I have created multiple streams of income. It’s also a topic I go over in much greater detail in the Blog for Business eBook for brand new and seasoned bloggers, looking for the best ways to market their products and services with a blog and make money. You can check it out here.