When you are crystal clear on who your target audience is, it becomes much easier to create the kind of compelling content that is attractive to them.
3 Easy Ways to Grow Your Social Influence
Solve a real problem. When you A) know your market and B) have identified their biggest challenges, you can share the steps or process they can use to overcome the problem. As you design your content and take into account the emotional aspect your ideal clients are facing, you will be better able to acknowledge and address the issue while providing resolution.
Tell a story. Hopefully your business is an extension of your purpose and passion which can make room for you to not only share your personal experience but tell a story and make it more real for your audience. Telling a relevant story using content is a great way to boost your social influential by allowing others to see you as a real person and relate to you on a personal level.
Stay on topic. Whether you are a new or seasoned social networker, to effectively establish a recognizable social influence, staying on topic is very important. There is nothing more detrimental to your business brand then being all over the place and displaying lack of focus. It is important to own your niche and demonstrate your strengths by staying centered on the needs of your ideal audience.
Since the primary objective of creating a credible online presence is to attract your ideal clients and win over new customers, the most significant impact you can make on your social influence is to be able to “back it up” with social proof, such as:
- Prominently display testimonials of happy clients/customers
- Share quotes from raving fans and followers
- Display statics to show and prove what you are saying
- Demonstrate a case study with before and after results
How are you currently growing your influence across social networks? Share your tips in the comments below: